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← All case files · Case file 015 · Lead generation · Representative engagement
Bayou City Pipeworks Houston, TX

Bayou City Pipeworks
owns the map pack in 9 zip codes.

Houston plumbing shop competing in a brutal market. Site looked dated, GBP was incomplete, citations were missing. Standard playbook: rebuild, fix, push. Lead volume tripled in five months.

Section A · Intake
Trade
Plumbing · residential
Service area
Houston + Sugar Land + Pearland
Engagement
Bundle only
Length
5 months
Section B · Metrics
+89
Monthly leads from organic
9
Zip codes ranking #1 map pack
$11
Effective cost per lead
$0
Lead-gen app spend
78
Citations added or fixed
3.4×
Total lead volume vs baseline
Section C · Engagement timeline
  1. T/01
    Week 0
    Audit

    Site Lighthouse score 47. GBP missing 4 service categories. NAP inconsistent across 38 directories.

  2. T/02
    Week 2
    Site rebuild

    New mobile-first site, sticky call button, service-area pages for 12 zips. Lighthouse: 96.

  3. T/03
    Week 4
    Citation push

    Synced NAP to 80+ directories. Fixed 38 inconsistencies, added service categories, corrected hours.

  4. T/04
    Month 3
    Map pack lift

    Crossed into top 3 in 6 zips. Lead volume up 87%.

  5. T/05
    Month 5
    Compounding

    Top 3 map pack in 9 zips, #1 in primary. 133 organic leads in month 5 vs 44 baseline.

Section D · In their words
"We tried two agencies before this and got nowhere. The bundle just shipped the basics correctly — fast site, clean citations, real service-area pages. Leads tripled."
CM
Carlos M.
Owner · Bayou City Pipeworks · Houston
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