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← All case files · Case file 003 · Missed-call-text-back · Representative engagement
Mile-High Pipeworks Denver, CO

Mile-High Pipeworks
stops bleeding leads to voicemail.

Family-owned Denver plumbing shop watching half their after-hours frozen-pipe calls vanish into voicemail every January. We wired missed-call-text-back to four phone lines on day one. By week two, 41% of after-hours callers were booking via SMS instead of dialing the next plumber.

Section A · Intake
Trade
Plumbing · res & emergency
Service area
Denver metro + foothills
Engagement
Bundle only
Length
5 months
Section B · Metrics
41%
After-hours calls rescued
+38
Booked jobs / mo from auto-text
$14.7k
Added monthly revenue (est.)
<12s
Median text response time
4
Lines wired to one inbox
0
Missed voicemails by month 2
Section C · Engagement timeline
  1. T/01
    Week 0
    Phone audit

    Pulled 30 days of call logs. Found 312 unanswered calls in the prior month, 71% after 6pm.

  2. T/02
    Week 1
    Twilio wiring

    Connected all four lines through the JobsiteRank inbox. Tested with three test numbers before going live.

  3. T/03
    Week 2
    Auto-text live

    First Saturday: 18 missed calls, 14 replies, 9 booked jobs. Owner texted us at 11pm to thank us.

  4. T/04
    Week 6
    Site refresh

    Rebuilt the site with sticky call button. Mobile bookings doubled in the next 30 days.

  5. T/05
    Month 5
    Steady state

    Text-back is now answering ~30% of total inbound. Owner moved on-call rotation off employees onto the auto-system.

Section D · In their words
"We were losing $40k a winter to voicemail and didn't even know it. The text-back caught all of it. My techs aren't getting woken up at 11pm anymore either — the system buys us until morning."
KM
Karen M.
Co-owner · Mile-High Pipeworks · Denver
End of file 003

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