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← All case files · Case file 013 · Reviews & replies · Representative engagement
Peach State Plumbing Atlanta, GA

Peach State Plumbing
stacks 374 reviews. Buys the map pack.

Atlanta plumber with 38 lifetime Google reviews competing against shops with 600+. Knew reviews drove map-pack ranking but never had time to ask. We turned the asking on, and the Reputation desk handled every reply. 374 new reviews in 8 months.

Section A · Intake
Trade
Plumbing · residential
Service area
ATL metro + 4 surrounding counties
Engagement
Bundle + Reputation desk
Length
8 months
Section B · Metrics
412
Total Google reviews
+374
Added in 8 months
4.9★
Avg rating (was 4.6)
67%
Customers who left a review
100%
Reviews responded to within 24 hours
#1
Map pack, "plumber atlanta"
Section C · Engagement timeline
  1. T/01
    Week 0
    Review request audit

    Found they were asking ~5% of customers for reviews, with no follow-up. Mostly via email no one read.

  2. T/02
    Week 1
    Auto-text live

    Every closed job triggers an SMS within 4 hours: "how'd we do? one tap to leave a Google review." First week: 23 new reviews.

  3. T/03
    Month 2
    Reputation desk on

    Our team began replying to every review within 24 hours. Negative reviews escalated to owner with a draft response.

  4. T/04
    Month 5
    Map pack lift

    Crossed into #1 for primary keyword in their core zip. Two more zips followed by month 7.

  5. T/05
    Month 8
    Compounding

    Reviews now generating 2× the lead volume of paid ads they ran prior. Cancelled the Angi subscription.

Section D · In their words
"We always knew reviews mattered. We never had time. Now we don't have to think about it — every customer gets asked, every reply gets handled. The map pack came as a bonus."
TW
Tasha W.
Owner · Peach State Plumbing · Atlanta
End of file 013

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