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← All case files · Case file 009 · Missed-call-text-back · Representative engagement
Rose City Plumbing Portland, OR

Rose City Plumbing
stacks text-back with a sewer-line campaign.

Portland plumbing shop wanted both: rescue inbound calls AND mine their book for sewer-line replacement candidates (homes 50+ yrs old in the database). We ran both systems in parallel. Q1 ended +$112k vs prior year.

Section A · Intake
Trade
Plumbing · residential
Service area
Portland + Beaverton + Vancouver WA
Engagement
Bundle + Reputation desk
Length
5 months
Section B · Metrics
+$112k
Q1 revenue, YoY
38%
After-hours rescue rate
14
Sewer-line jobs from campaign
11s
Avg auto-text time
$8,200
Avg sewer-line ticket
0
Paid leads bought all quarter
Section C · Engagement timeline
  1. T/01
    Week 0
    Two-track plan

    Track A: text-back across all lines. Track B: segment 1,200 customers in homes built before 1975 for sewer-line outreach.

  2. T/02
    Week 2
    Text-back live

    Caught 47 after-hours calls in first week. 18 became booked jobs by Monday.

  3. T/03
    Week 4
    Sewer-line campaign

    Educational SMS to the 1,200 with root-intrusion angle. 9% requested a camera inspection.

  4. T/04
    Month 2
    Closes start

    First 8 sewer-line jobs closed. Avg ticket $8.2k.

  5. T/05
    Month 5
    Q1 wrap

    Combined campaigns + organic = $112k YoY lift. Owner expanded the campaign to the 1975–1990 cohort next.

Section D · In their words
"The text-back is the floor — it catches everyone trying to reach us. The re-activation is the ceiling — it makes the database actually work for us. Together they made our biggest quarter ever."
SB
Sarah B.
Owner · Rose City Plumbing · Portland
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